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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution. These solutions are constantly combing the internet for relevant conversations and events, meaning, when appropriate, brands can jump in, join and engage with their customer base in a very organic fashion.

Marketing 533
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Guest Blog: Which Road Is Your Customer Experience On?

ShepHyken

Now I always create a diary event with the details to ensure it prompts me when a company has missed their SLA and I should be following up – usually with a phone call as they have now let me down again! Ian Moyse is the Sales Director at Natterbox.

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Gone Virtual: Recap of the CETX Conference

Callminer

With over a thousand registrants, our inaugural CETX and very first digital conference also marked one of our largest events to date. The two-day event – hosted by bestselling author and customer service and experience expert, Shep Hyken – featured dynamic keynote presentations from four of renowned CX experts.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Here are five ways big data can be used to improve the customer experience. Big data is also critical to implementing targeted marketing practices.

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Fonolo Investigates: How Retailers are Using Customer Data to Gain a Competitive Advantage

Fonolo

Big data is now used to address an increasing variety of business problems, from product launches to fraud and compliance. As retail contact center leaders gear up for the busiest time of the year, big data may be the last thing on their minds. Achieving this data-centric approach to CX may sound quixotic.

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Opentalk 2017: Turning Big Data into Big Decisions

Talkdesk

Turning Big Data into Big Decisions. For example, the feedback is gathered in customer support, then pushed up through sales and marketing before finally being sent to product where a change is made to the product. Gather the data. Dig for correlations to downstream events. Determine the goal.

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Opentalk 2017: Turning Big Data into Big Decisions

Talkdesk

Turning Big Data into Big Decisions. For example, the feedback is gathered in customer support, then pushed up through sales and marketing before finally being sent to product where a change is made to the product. Gather the data. Dig for correlations to downstream events. Determine the goal.