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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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Big Data’s Big Problem

Beyond Philosophy

Big data is the gigantic data sets whose analysis could reveal predictions of human behavior. Big data is big news. But Big data is only showing us a part of the big picture. The biggest part, WHY people do what they do is, as of yet, missing from Big Data. seconds later.

Big data 410
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Case Study: Enhance Your CX With This Technology

Beyond Philosophy

So, for example, if you took a Zumba class yesterday, you might like yoga today. It can sound a little creepy and Big Brother-ish, but this proactive approach is very important when it comes to building a great customer experience. If you liked this article, you might also find these intriguing: The Big Hole in Big Data.

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Guest Post: Find Ways for Artificial Intelligence to Benefit Customers

ShepHyken

That’s just one example of an AI-powered application I use frequently. For example, the same week the clothing company cleverly retargeted me, I received an email from my insurance company. The communications people who wrote this email need to get with the data scientists and customer representatives to create better targeting.

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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

An effective PM solution sources data from all contact center systems through standardized integrations and merges the data (so handle times for Agent 1 from the ACD can be tied to interaction quality for Agent 1 from Quality Management, for example).

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Guess Who? They Know everything!

Beyond Philosophy

Seth Stephens-Davidowitz is an economist, data scientist and an author. His book, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are , explores how big data reveals the biases we have and how we think. The Social-Desirability Bias.

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Shocking! Yahoo’s data breach

Beyond Philosophy

So, for example, if you had a Honda in the past and it was a great car, and you know that Honda has an excellent reputation for having great cars, then you assume their latest model will be a good car. If you enjoyed this post you will also find these interesting: Big Data’s Big Problem. CX is Hitting A Brick Wall.