Remove Big data Remove Examples Remove Personalization
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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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Guest Post: Find Ways for Artificial Intelligence to Benefit Customers

ShepHyken

As I researched new ideas for this edition of The New Rules of Marketing and PR , I conducted interviews either in person or on Zoom. That’s just one example of an AI-powered application I use frequently. For example, the same week the clothing company cleverly retargeted me, I received an email from my insurance company.

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Case Study: Enhance Your CX With This Technology

Beyond Philosophy

Each passenger will receive a personalized token that can be worn around your neck, on your wrist or carried in your pocket. The sensors interact with 4000 high res screens throughout the ship to provide personalized recommendations. So, for example, if you took a Zumba class yesterday, you might like yoga today.

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Guest Post: 5 Unexpected Uses for Customer Data

ShepHyken

We expect to receive personalized service everywhere – even if we are talking about the devices in our home. Customer data analytics is possible due to the rise of IoT, Big Data, and, of course, AI. The usage goes far beyond personalized advertisement or targeting. Personalize Healthcare. How to do this?

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Shocking! Yahoo’s data breach

Beyond Philosophy

That your personal contact information is safe and secure? So, for example, if you had a Honda in the past and it was a great car, and you know that Honda has an excellent reputation for having great cars, then you assume their latest model will be a good car. Yahoo’s data breach appeared first on. Probably not.

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Guess Who? They Know everything!

Beyond Philosophy

Seth Stephens-Davidowitz is an economist, data scientist and an author. His book, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are , explores how big data reveals the biases we have and how we think. The Social-Desirability Bias. It seems like surveys are useless.

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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

The big challenge is to distill the most important elements of this disaggregated, unmanageable information into a form that can be easily understood by the agent, supervisor and manager, so it ultimately becomes personal knowledge that results in positive action.

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