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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

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Guest Blog: How to Personalize Your Chatbots for Customer Journey Tracking & Provide a Better Experience

ShepHyken

As we move towards big data and artificial intelligence, chatbots seem to be leading the way towards a more automated future. In 2010, the boys over at Apple released Siri that astounded the world because for the first time you had a super-commercial chatbot/personal assistant that was so easy to have the mass market adapt to.

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Amazing Business Radio: Claire Sporton

ShepHyken

How to Fish the “Big Data Lake” for Customer Experience Insights. Top Takeaways: It isn’t enough to simply gather data. Learn how to “fish the big data lake” so you can pull out useful pieces of information about your organization, its processes, and the customer experience.

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Guest Post: Find Ways for Artificial Intelligence to Benefit Customers

ShepHyken

As I researched new ideas for this edition of The New Rules of Marketing and PR , I conducted interviews either in person or on Zoom. The communications people who wrote this email need to get with the data scientists and customer representatives to create better targeting. It’s the human thing to do.

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Big Data Analytics Creates Smart Contact Centers

Ansafone

While companies are tapping this information to personalize messaging and spot trends, contact center management can also leverage Big Data to streamline service processes, boost agent productivity and deliver exceptional customer experiences.

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Case Study: Enhance Your CX With This Technology

Beyond Philosophy

Each passenger will receive a personalized token that can be worn around your neck, on your wrist or carried in your pocket. The sensors interact with 4000 high res screens throughout the ship to provide personalized recommendations. If you liked this article, you might also find these intriguing: The Big Hole in Big Data.

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Performance Management Bridges the Divide Between Big Data and Big Knowledge

Aspect

The big challenge is to distill the most important elements of this disaggregated, unmanageable information into a form that can be easily understood by the agent, supervisor and manager, so it ultimately becomes personal knowledge that results in positive action.

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