article thumbnail

Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Because while Big Data can increasingly show you what your customers do, it cannot show you why they do it. Big Data can’t see the distinction because it doesn’t measure emotions.

Big data 284
article thumbnail

Shocking! Yahoo’s data breach

Beyond Philosophy

Moreover, 200 million of them are up for sale by a hacker named “Peace.” Sometimes, you only found out when the information appears with a “For Sale” sign on it. If you enjoyed this post you will also find these interesting: Big Data’s Big Problem. Yahoo’s data breach appeared first on.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Amazing Business Radio: Claire Sporton

ShepHyken

How to Fish the “Big Data Lake” for Customer Experience Insights. Top Takeaways: It isn’t enough to simply gather data. Top Takeaways: It isn’t enough to simply gather data. Data collection without action is a waste of time. The Customer Experience Revolution. Shep Hyken interviews Claire Sporton.

Big data 307
article thumbnail

5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

Digital disruption, IOT, AI, big data, sophisticated and mysterious algorithms, bots…and the list goes on. 3 Tips to Empower your Sales Team, Inspired by Top Sales Organizations by Falon Fatemi . My Comment: While the title of the article says sales, it’s all about making the customer experience better.

article thumbnail

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

article thumbnail

Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. To effectively apply your data, you must first determine what you wish to achieve with your data in the first place.

article thumbnail

In the World of Big Data, Old School Customer Service Never Goes Out of Date

Up Your Service

Yet despite all this new “big data” and the insights it can deliver, customers all over the world still appreciate “Old School Customer Service”. And after a sale has been made or a problem has been solved, contact your customers again. Today we use sophisticated technologies to learn a great deal about our customers.