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Majoring in Customer Experience

CX Accelerator

It’s with that in mind that I surveyed the CX Accelerator community to gather input on the topic. I then asked them to recommend a college major or field of study. Other fields of study that had more than one representative were computer science, mathematics, engineering, history, and sociology. Yael McCue. Erica Mancuso.

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Turning Big Data Into Big Rewards

Clarabridge

Marketers are flunking the “big data test.” According to Gleanster Research, as many as eight out of 10 CMOs at large enterprise organizations believe they could be doing a far better job of using data to make better and more informed marketing decisions. So how can we make this data more manageable and more actionable?

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Majoring in Customer Experience

CX Accelerator

It’s with that in mind that I surveyed the CX Accelerator community to gather input on the topic. I then asked them to recommend a college major or field of study. Other fields of study that had more than one representative were computer science, mathematics, engineering, history, and sociology. Yael McCue. Erica Mancuso.

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Guest Blog: Which Road Is Your Customer Experience On?

ShepHyken

Customers who canceled because of price are more likely to come back than those who left because of poor service’ – (Source: Georgia State University Study). ‘70% 67% of customer churn is preventable if the customer issue was resolved at the first engagement.’ – ( Source – ThinkJar Survey).

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. Years ago, the term “Big Data” became popular. I came up with the concept of “Micro Data,” which is about very personalized information about a smaller set of customers. Without trust and confidence, you can’t have loyalty.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Studies by Strativity, and other consulting organizations, among corporate executives have identified the financial benefits of increasing customer experience management-related resources. As a result, they are able to create enormous streams and bases of data – known, collectively, as “Big Data”.