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Domestic brands are increasingly exploring callcenter outsourcing both nearshore and offshore as a cost-effective alternative to managing customer experience (CX) in-house. At the same time, rapid advances in AI are transforming how contactcenters operate, enabling smarter automation and data-driven insights.
of Canadians speak French as a first language. The same is true for firstcallresolution and average handle times. Data from ICMI also reveals that 76% of callcenter professionals believe bilingual support improves the customer experience, brand loyalty, and customer satisfaction. It’s our thing.
Offering bilingual support is a step in the right direction for today’s contactcenters. trillion in global buying power and one that contactcenters can’t afford to ignore. However, except for handling more calls, contactcenters’ unique expansion opportunities aren’t always apparent.
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