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of Canadians speak French as a first language. The same is true for firstcallresolution and average handle times. Data from ICMI also reveals that 76% of call center professionals believe bilingual support improves the customer experience, brand loyalty, and customer satisfaction.
Bilingual Contact Center Challenges. If the wheels are spinning and you want to know what to do beyond offering those IVR language options to better service your Spanish-speaking clientele, the answer might surprise you. It’s as simple as focusing on your agents. The Spanish-speaking market in the U.S.
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