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Finding a partner who has a proven track record of attracting, training, engaging, and retaining agents in the language of your high-volume customer demographics is going to be the top priority of your RFP process. The most recent census reports that 21.4% of Canadians speak French as a first language.
But most businesses and brands are better served by an outsourced call center, where a dedicated team of customer service experts manages the hiring, training, services and data analytics of the call center. Of course, an in-house call center model keeps your call center literally within your own team.
However, nearshoring companies with agents housed in Mexico, Puerto Rico or Latin America, are more likely to have bilingualagents fluent in Spanish or French, which are much more common with a US audience. How much focus do they place on agenttraining and experience? Can they integrate with your tech stack?
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