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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

In the words of Gallup, a management consulting company, customer engagement is a customer’s psychological or emotional attachment to a product, company, or brand. Dwayne likes drawing connections between different industries and entities while designing his blogs. After all, it is the “relationship” that matters the most.

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What’s the secret? 10 rules for creating a incredibly successful consultancy

Beyond Philosophy

Several readers and listeners of the podcast have reached out to me recently, asking for advice on how to start a consultancy. After over two decades with my global Customer Experience consultancy, it occurred to me that I have a lot of advice on the topic, which I boiled down into the 10 rules for building a successful consultancy.

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Beware: Are YOU on Your Employee’s Naughty List?

Beyond Philosophy

As Customer Experience Consultants, we propose training that improves your employees’ understanding of all the factors that affect the Customer Experience (the rational, emotional, subconscious and psychological experiences). Training can include new skills, new certifications, or new concepts. How to Measure Customer Emotions.

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The Future Today! Personalization 2.0

Beyond Philosophy

And as I have been saying since 2002 when I started up my Customer Experience Consultancy, emotions influence over half of any Customer Experience outcome. As Customer Experience Consultants in 2016, we are delving into what causes a person to feel emotions these days. The Future of the Emotional Experience.

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Another Amazing Mistake – Customers Revolt!

Beyond Philosophy

As Customer Experience Consultants, we advise our clients to learn to take an outside-in approach to their Customer Experience. If you enjoyed this post, you might be interested in the following blogs: · The Secret to Rewarding Customer Loyalty. · How to Measure Customer Emotions. · Are You Inside-Out or Outside-In? Then, fix it!

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Revolutionary Thinking On Customer Loyalty

Beyond Philosophy

In our Customer Experience Consultancy, Beyond Philosophy , we emphasize teaching customer-facing employees to recognize people’s emotions and manage them to a better emotional outcome. If you enjoyed this post, you might be interested in the following blogs: Why the Customer Experience Doesn’t Create Loyalty.

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Would You Work Here?!?! Recruiting Now!

Beyond Philosophy

As global Customer Experience Consultants, we say that KPIs tied to your Sales Goals influence the culture to focus on its goals rather than on what the customer needs or wants. If you enjoyed this post, you might be interested in the following blogs: Unbelievable Violation by World Renowned Bank —Record Fines!