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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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Mastering Customer Journey Mapping: Strategies for Success

Interaction Metrics

The discussion highlighted the synergy between scientific customer feedback and customer journey mapping, likening these two tools to the left foot and right foot of an effective CX strategy. Takeaways from the Customer Journey Mapping Roundtable Takeaway #1. Takeaway #3. Takeaway #4. Takeaway #5.

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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Rule #3: Measure specific emotions across the journey. Why do we do customer journey maps? Why do we worry about the customer journey? Rule #4: Design emotions into your journey maps.

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Command Customer’s Attention: The Secrets Uncovered!

Beyond Philosophy

We did a journey map last year and took care of all of these concerns.”. While I have no doubt that the journey map did an excellent job of identifying many elements of your experience that touch on these areas, I have much doubt that if you only did a journey map that you “took care of all of these concerns.”

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Why Most Customer Experience Programs Fail

Beyond Philosophy

Organizations create CX teams, undertake new Customer research, do journey mapping, but fall short of dealing with the cause of the problem: How Customer-centric your organization is. This is the first in a series of blogs where we are looking at each of the nine areas of the Customer Experience. Here is the issue.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

If you enjoyed this post, you might be interested in the following blogs: How to Design Human Centered Experiences. Taking Journey Mapping to the Next Level. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th.