ClientSuccess

FEBRUARY 28, 2018

ClientSuccess hosted Sara Masson, Senior Customer Success Manager of Loopio and a 2017 Customer Success Innovator of the Year Finalist , for this month’s customer success webinar series: How to Build Customer Advocates using The Customer Advocacy Ladder. The customer advocacy ladder framework.

Customer advocacy 40

Customer advocacy SaaS B2B Management 40

GetFeedback

JULY 25, 2018

Looking at customer experience (CX) and churn in the SaaS environment from a high level, there’s one theme that stands out from the mix: The fact that we live in what’s called a “switching economy.”. It can be a major driver of customer churn—and it’s already creating an incredible economic deficit in the US.

SaaS 60

SaaS Feedback Surveys B2C 60

ClientSuccess

DECEMBER 5, 2022

What is a Customer Advisory Board (CAB)? A Customer Advisory Board (CAB) is a powerful tool for SaaS companies to maximize customer success. It helps drive better relationships between customers and the company, ensure customer satisfaction, and increase loyalty. finding and managing a core customer base.

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SaaS Customer advocacy Feedback Enterprise 87

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. First, we’ll look at how the flywheel model has redefined our understanding of the customer journey.

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SaaS Journey mapping Best practices Customer advocacy 96

CustomerSuccessBox

JUNE 24, 2022

Every SaaS business lives and breathes by reducing churn and increasing recurring revenue. Monthly Recurring Revenue is a SaaS metric that you should be tracking in order to see where your SaaS business stands. This blog focuses on the excellent customer success techniques that will help you improve your recurring revenue.

Upselling 52

Upselling SaaS Customer advocacy Metrics 52

CustomerSuccessBox

DECEMBER 6, 2021

Where now we see a new avatar of the emerging customer success, with the rise of customer advocacy and expansion putting in greater emphasis on customer onboarding. In this blog, we bring you to a few of those Customer Success leaders, our very own mentors, and popularly known influencers. Alex Farmer.

SaaS 52

SaaS Customer advocacy Coaching B2B 52

Education Services Group

FEBRUARY 3, 2021

Customer Success as a Service ® provider ESG announces a partnership with inSided, the only Customer Success Community platform for SaaS and subscription-based companies. inSided is the only Customer Success Community platform for SaaS and subscription-based companies. Learn more at esgsuccess.com. About inSided.

Customer advocacy 52

Customer advocacy SaaS Self service Consulting 52

Amity

FEBRUARY 18, 2014

In Part 1 we expanded Geoffrey Moore’s Four Gears model to this emerging B2B model ( SaaS 2.0 ) In this post we will examine how to operationalize the four gears. Four Gears Model for B2B SaaS. For example, a customer of a marketing automation platform wants to generate unique visitors, SEO rank and qualified leads. Onboarding.

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B2B SaaS Customer advocacy Metrics 48

CustomerSuccessBox

MAY 31, 2021

With that said, let’s look at the answer to the most fundamental question, as to how many Success managers should a SaaS company really need? And to understand how to enhance Customer Success Management, check out this article on 5 Best Practices to Enhance your Customer Success Management. How many do you need?

Management 52

Management SaaS Customer advocacy Accountability 52

ClientSuccess

MARCH 20, 2019

We believe that customer success is not just a department, but a company mindset and culture. In this blog, I will cover the 4 high-level categories of customer success metrics. In the ‘customer success metrics’ blogs that will follow, I will dive deeper into each category with examples and formulas. Quick Ratio.

Metrics 61

Metrics SaaS Customer advocacy Marketing 61

CustomerSuccessBox

APRIL 11, 2019

A lot of Customer Success leaders and Founders I have talked to since starting at CustomerSuccessBox have been confused about what customer tech stack to use at their SaaS businesses. So this got me thinking about what should be the Customer Success Tech Maturity Model. Level 1: CRM + Excel.

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Upselling CRM SaaS Customer advocacy 80

AskNicely

AUGUST 27, 2018

Here’s why: Growth is easier and less expensive if you can create customer advocacy and retention. Click here to read: Customer Feedback is Your Competitive Advantage). You make or break your business based on the experience customers have with your products and services beyond the initial sale.

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Customer advocacy SaaS Engineering Feedback 60

ClientSuccess

JUNE 2, 2021

Asking for customer feedback is far and away one of the best tools in any SaaS organization’s arsenal for improving and optimizing the customer experience. After all, your customers are your best sounding board because they live the customer relationship every day. Why customer feedback is important.

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Feedback Customer advocacy SaaS Surveys 65

ClientSuccess

OCTOBER 22, 2019

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.

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Customer advocacy SaaS Upselling Accountability 40

ChurnZero

JUNE 27, 2023

Subjective internal: Results of periodic business reviews, Customer Success Manager (CSM) sentiment, engagement and responsiveness, customer fit within the ideal customer profile (ICP). Subjective external: NPS, customer satisfaction scores (CSAT), customer advocacy and perceived return on investment (ROI).

Journey mapping 52

Journey mapping SaaS Customer advocacy Finance 52

CustomerSuccessBox

FEBRUARY 28, 2022

Undoubtedly, this change has crept into the Customer Success world as well. This is why the blog explains why the ‘ LAER model in Customer Success’ is too important a topic to ignore. As a Customer Success professional, you’d know how difficult it is to expand your customer base. LAER model in Customer Success.

Upselling 52

Upselling Customer advocacy SaaS Sales 52

CSM Practice

FEBRUARY 24, 2020

While we focus on team performance KPIs in this blog, we’ll examine each customer success metric category in separate blogs. You may wish to follow the links above to learn more about other Customer Success metric categories. Customer Success Team Performance Metrics You Should Monitor. 5. Advocacy Activity.

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Metrics Customer advocacy Customer centricity Customer effort 59

CustomerSuccessBox

MAY 16, 2022

Since you choose to read this blog, I suppose you already know the gravity of Customer Success in a B2B SaaS business. The crux of providing a great customer experience to the customer lies in maintaining great customer health throughout the entire customer lifecycle. Improve user onboarding.

Management 52

Management Upselling SaaS Accountability 52

CSM Practice

MAY 22, 2022

Hence, the Customer Success framework is the foundation to design and build your aligned processes. Why is it important to design a Customer Success framework ? . The recurring revenue model of the B2B SaaS industry pushes the Customer Success teams to retain and expand the existing customer base. Key takeaways.

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Brand ambassadors SaaS B2B Customer retention 59

SmartKarrot

NOVEMBER 18, 2020

In the SaaS industry, the whole ball game is about turning a prospect into a potential, loyal brand advocate. In such a case, you must delve into the chapters of SaaS customer marketing and know, how to ace business. Here is what we studying today: What is Customer Marketing? Augment Customer Engagement Skills 2.

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SaaS Marketing Customer advocacy Customer retention 10

Amity

JULY 23, 2015

And with that, we salute all Customer Success practitioners whose sole purpose it is to generate happiness amongst their SaaS customers. U nderstand the entire customer life cycle. S implify SaaS adoption. E scalate key issues for at-risk customers. C onvert more customer trials. E xpand use cases.

Management 75

Management Customer advocacy SaaS 75

CustomerSuccessBox

JUNE 15, 2020

As we all know, Customer Success will play a crucial role in driving the SaaS industry forward during these tough times. For the first webinar we had Ari Hoffman, Director of Customer Advocacy, Coveo discuss Customer Success Strategy for an economic downturn with Puneet Kataria, Founder & CEO of CustomerSuccessBox.

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SaaS Customer advocacy Construction Metrics 64

Totango

OCTOBER 13, 2020

Each of these people might have different goals, which is why strong customer relationships and leveraging Voice of Customer information to create customer advocacy is critical. CS teams should focus on both types of customers equally, as both are important in your quest for customer advocacy.

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Customer advocacy B2B Enterprise Feedback 62

CSM Practice

FEBRUARY 24, 2020

While we focus on team performance KPIs in this blog, we’ll examine each customer success metric category in separate blogs. You may wish to follow the links above to learn more about other Customer Success metric categories. Customer Success Team Performance Metrics You Should Monitor. 5. Advocacy Activity.

Metrics 52

Metrics Customer advocacy Customer centricity Accountability 52

CSM Practice

FEBRUARY 24, 2020

While we focus on team performance KPIs in this blog, we’ll examine each customer success metric category in separate blogs. You may wish to follow the links above to learn more about other Customer Success metric categories. Customer Success Team Performance Metrics You Should Monitor. 5. Advocacy Activity.

Metrics 52

Metrics Customer advocacy Customer centricity Accountability 52

Mindtouch

MAY 2, 2018

This presents an interesting challenge to Customer Success professionals, a community whose metrics have traditionally been defined by the sales sphere of influence (chief among them: renewals, upsells, and churn). The objective to offset customer acquisition costs, which in SaaS alone averaged $1.15/$1.00 Forrester.

Customer Experience 59

Customer Experience Customer advocacy Customer effort Upselling 59

ClientSuccess

JANUARY 4, 2019

For SaaS customer success teams having a 360-degree view of customer health is vital to renewal and expansion success of their customers. Customer success health scoring is also one of the hottest topics on the minds of customer success leaders around the world. Customer Advocacy.

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Metrics SaaS Accountability Customer advocacy 53

CSM Practice

JANUARY 17, 2017

In the technology industry, Customer Success Management is a growing practice, alongside the increase in popularity of SaaS (software-as-a-service) as a software licensing and delivery model. As a result, the traditional customer-vendor relationship, which now mostly applies to on-premise solutions, has changed dramatically.

SaaS 40

SaaS Accountability Metrics Coaching 40

Amity

FEBRUARY 11, 2014

The opportunity-based: Age of customer. Advocacy of customer. Investing in customer operations surfaced as a priority for over 200 SaaS companies we’ve spoke to. Participation – forums, community. Account growth (expanding team, feature usage etc.). Product feedback. Executive relationship. That’s just the start!

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Customer advocacy SaaS Big data Accountability 48

ClientSuccess

JULY 17, 2019

In the world of SaaS products, fine-tuning is a near constant endeavor. If your product requires a complete rebrand or refocus, it’s these areas of customer insight that can help direct success. . Customer sentiment. Customer advocacy. Customer engagement. Customer relationship. Customer ROI. #3:

Metrics 40

Metrics SaaS Customer advocacy Feedback 40

JustCall

APRIL 5, 2023

It helps you streamline your approach and create a definite process for managing customers. Generating leads and converting prospects to customers is the first step. Customer relations and loyalty play an integral role after that. Customer churn is an important customer success metric.

Management 52

Management CRM Customer retention Analytics 52

SmartKarrot

JANUARY 5, 2021

His brainchild, Sixteen Ventures , is his medium of sharing his expertise and ideas to help businesses obtain sales acceleration and augmented customer engagement. His blog is highly credited as one of the richest sources of actionable information and guidance on Customer Success and SaaS growth. Allison Pickens.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Consulting 21

ChurnZero

JUNE 28, 2019

The same can be said when it comes to the complex nature of many B2B SaaS products. Customer retention is becoming a top-of-mind KPI in boardrooms around the world, and even the smallest errors can have profound impact on your bottom line. In today’s hyper-competitive world, customer advocacy is more essential than ever.

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B2B B2C Entertainment Customer advocacy 49

SmartKarrot

OCTOBER 13, 2022

Hence, it is important to comprehend how you can drive expansion transformation before diving into who owns the expansion revenue and how CSMs can prepare their customers for account expansion. . What do you mean by the term expansion revenue in B2B SaaS? Customer Advocacy Initiatives. You generate more revenue.

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Accountability Management Upselling Customer advocacy 10

SmartKarrot

MARCH 8, 2022

She has also hosted the very successful Customer Success Podcast and written the informative book called ‘The Customer Success Economy.’ Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Amarachi Ogueji. Anika Zubair. Annette Franz.

Chief Customer Officer 21

Chief Customer Officer Coaching SaaS Customer centricity 21

Amity

APRIL 24, 2017

Even in Marketing, customer advocacy is a huge part of our strategy. We have a “ladder of advocacy” that we try to guide our customers through, and it’s important for us that Marketing relays and amplifies these stories. Everybody at Loopio needs to know why customers are churning.

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Metrics Sales Best practices Customer advocacy 93

SmartKarrot

AUGUST 4, 2020

Especially for the B2B organizations, customer experience is the new buzzword for the SaaS industries. It’s a shift customer success teams are uniquely poised to capitalize on, but only if they develop the means to monitor and manage long-term client experiences. Applying customer segments.

Journey mapping 10

Journey mapping SaaS Customer advocacy B2B 10