Mindtouch

SEPTEMBER 19, 2017

What’s an effective self-service model? One that improves customer effort , which leads to improved customer loyalty. Bottom line though, it’s about customer effort. How do you achieve an effective customer self-service model?

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Self service Customer effort Sales Personalization 66

Nicereply

JUNE 24, 2021

Customer Effort Score seeks to quantify and highlight these very difficult conversations, so that customer service teams can avoid them in the future. Created in 2010, the Customer Effort Score is fairly new to the scene but is becoming increasingly more popular. What is Customer Effort Score (CES)?

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Customer effort Surveys Metrics Feedback 81

Mindtouch

FEBRUARY 2, 2018

Customer experience is no different. Most customers prefer one support call to two— self-service over having to wait on someone else for answers. In a word: most of us expect customer effort to be as low as possible. Hello, Customer Experience? Sure, you can hire friendly customer service employees.

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Customer effort Customer Experience Self service Metrics 54

Mindtouch

SEPTEMBER 18, 2017

Alex presents a bounty of useful information and data about the impact of customer effort on customer loyalty. Indeed, multiple independent research firms have research that states customer effort has the single largest impact on customer loyalty. Alex van Dijk presents Reducing Customer Effort.

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Customer effort Self service Customer Experience 59

Nicereply

DECEMBER 17, 2024

One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customer effort is crucial for long-term success.

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Customer effort SaaS Benchmark Surveys 52

Mindtouch

MAY 22, 2018

Believe it or not, organizing self-service support content is a lot more difficult than it looks. There are a number of approaches to structuring content that can help stakeholders refine their self-service content strategy to reduce customer effort. Improve content structure, reduce customer effort.

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Customer effort Self service Construction Engineering 59

Mindtouch

MARCH 2, 2018

For customer support and success professionals, there are three that likely come up on a frequent basis: customer effort score (CES), Net Promoter Score (NPS®), and customer satisfaction (CSAT)—the primary customer success KPIs. But what, exactly, is customer effort score? Fair enough. Buy a product.

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Customer effort Self service Metrics Surveys 54

Mindtouch

FEBRUARY 28, 2018

Music to our humble ears, as you might have guessed; but it’s also a guiding principle in our approach to self-service support. Though there are many aspects to good self-service strategy, search remains principle among them. Documentation or knowledge gaps have the uncanny ability to quietly increase customer effort.

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Toister Performance Solutions

MAY 7, 2020

Advertising disclosure: This blog participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sites. The research started as a quest to discover the most effective ways to delight customers. What is customer effort?

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Toister Performance Solutions

FEBRUARY 24, 2022

Advertising disclosure: This blog participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon and affiliated sites. Order confirmations reduce customer effort and make online ordering easier. What is customer effort?

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Customer effort Advertising Self service Surveys 62

Mindtouch

FEBRUARY 9, 2018

Like most customers seeking self-service , all I know from the outset is that I need help. As we mentioned in our blog post on Strategies for a More Personalized Self-Service Experience , the Whirlpool® product help is a particularly good example of easy-peasy click navigation. I’m here though, so what now?

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Customer effort Self service Personalization Customer Experience 48

Mindtouch

MARCH 15, 2018

These days, the definition of customer education is expanding. More specifically, customer preferences are shifting —across the entire customer journey—toward self-service. What Is Customer Education? Why Self-service Is So Important. Testimonials, use cases, even blog posts.

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Mindtouch

MARCH 26, 2018

Let’s apply this concept to self-service support. In many ways, psychographic marketing is a form of direct customer engagement —an approach to gaining a deeper understanding about our customers. For example, we might know who is coming to us for self-service support, but do we really know why ?

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Self service Marketing Customer effort Surveys 48

VocalCom

MAY 21, 2018

Customers seek effortless experiences, and the key to satisfying them is by using technologies in ways that serve their needs. Here are five ways to reduce customer effort through the efficient use of contact center technologies. Only then can IVR menus truly serve customers well and save them time.

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Customer effort Technology Interactive Voice Response Big data 48

Beyond Philosophy

DECEMBER 28, 2023

Mead says that he believes AI will reduce customer effort in experiences. He predicts that customers can ask, “Hey! When he works for a company, he makes it clear that he owns every interaction a customer has with a company, self-service or human, in every channel and every life cycle stage.

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Airlines Self service Call Center Personalization 221

Customers That Stick

NOVEMBER 13, 2014

It’s only natural to take this same approach with customers. Most of my efforts are spent identifying ways to improve customer effort and experience. In your own personal experience, has customer service gotten better or worse in the past five years? I feel customer service has improved.

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Customer Experience Contact Center Big data outsourcing 137

Mindtouch

MARCH 16, 2020

Failing to empathize with your customers can end up being counterproductive, especially for the managers and directors charged with keeping tabs on customer journey KPIs within the contact center. Examining the journey through the customer’s eyes . Customer Effort Score (CES). Download the free ebook.

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Self service Abandon rate Customer effort Contact Center 105

Mindtouch

MAY 15, 2018

Reducing customer effort has become a high-priority objective for most companies. Central to improving customer effort scores is useful and timely content. This increases customer effort by making it difficult for customers to find information. But Google itself is not the problem.

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Customer effort Real estate Education Engineering 48

VocalCom

NOVEMBER 26, 2018

According to a study by Corporate Executive Board, reducing customer effort is key to earning long-term loyalty. The Customer Effort Score, or CES, is an efficient way to measure customer satisfaction and is the KPI your company really needs to keep an eye on. So how can you reduce customer effort?

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Customer effort Average Handle Time Contact center software Interactive Voice Response 48

Mindtouch

FEBRUARY 6, 2020

The obvious answer is that informational content has inherent value as a low-effort, low-cost way to support customers through self-service. Sure, if they’ve found what they needed and moved on, then your self-service content has served its purpose. Why is that? Create continuity and logical click paths.

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Self service Engineering Sales Customer effort 21

ProProfs Blog

AUGUST 28, 2020

Accurate Information Via Self-Service. One of the things that have gained importance in the customer service expectation list is self-service. But the same study also indicates that 12% of Americans cannot find the information they need in the self-service portal. Customer Effort Score (CES).

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Self service Feedback Airlines Metrics 157

SmartAction

MAY 6, 2019

This is the third of a five-part blog series that outlines the Five Best Practices for AI Self-Service Without Compromise. Gartner predicts that customers soon will prefer using speech-driven interfaces to other forms of self-service when given a choice. Read Part 1 and Part 2 first!

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Self service Virtual Agent Best practices Contact Center 45

SmartAction

MAY 9, 2019

This is the fourth of a five-part blog series that outlines the Five Best Practices for AI Self-Service Without Compromise. Gartner predicts that customers soon will prefer using speech-driven interfaces to other forms of self-service when given a choice. Read Part 1 , Part 2 , and Part 3 first!

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Self service Virtual Agent Contact Center Best practices 44

VocalCom

FEBRUARY 12, 2018

Convincing customers to use new apps is therefore a major challenge. Rather, it makes more sense to simplify the mobile experience in other ways that reduce customer effort. Be sure to present your secure methods clearly so that customers know exactly how you are taking steps to protect them. Enable self-service.

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Contact center software Self service Interactive Voice Response Contact Center 86

ProProfs Blog

DECEMBER 11, 2020

The seven different customer satisfaction KPIs you should measure to understand if customers are satisfied or not. Don’t worry, we’ll help you understand each of these aspects in detail in this blog piece. What are Customer Satisfaction Metrics? Customer Effort Score (CES). Let’s get started!

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Metrics Abandon rate Surveys Customer effort 148

ProProfs Blog

OCTOBER 13, 2020

We’ll help you learn everything about FCR in this blog post. First-call resolution or first contact resolution (FCR) is defined as a contact center’s ability to resolve customer issues or address their needs the first time they call, with no follow-up required. This can impact their behavior during a conversation with the customer.

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Banking Interactive Voice Response Chatbots Metrics 148

Mindtouch

JULY 29, 2016

When your customers are initially researching online, Touchpoints provide a way for them to explore your products further with contextual search right from the marketing page, blog post, or community page they’re currently on. By closing this loop, our customers can accelerate the sales process through self-service validation.

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Self service Customer effort Sales Marketing 90

Fonolo

APRIL 24, 2018

About: We read, and blog about, a lot of content from Call Center Week. Key findings: Reducing customer effort ranks as the #1 customer experience priority for the coming year. That makes sense, but the term “customer effort” is so nebulous, it’s hard to extract much meaning from this data point.

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Contact Center Call Center Self service Surveys 99

Nicereply

OCTOBER 12, 2021

Asking questions that you already have the answer to can hurt customer experience by increasing the customer effort required to resolve their issue. They allow an agent to follow the steps and recreate a customer’s actions accurately. Which tools do agents regularly access to find information to help close tickets?

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SaaS Self service CRM Feedback 118

Mindtouch

MAY 24, 2019

Content channels are splintering based on customer demand. Some key stats from Gartner about self-service illustrate the influence of customer self-service expectations : 15% support interactions will be handled via artificial intelligence by 2021 – a 400% increase from 2017. Download the Free Ebook.

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Self service Chatbots Metrics Feedback 84

Mindtouch

FEBRUARY 23, 2018

Today’s savviest businesses are embracing the importance of a self-service strategy. It makes sense, when you consider the data: 71% of customers want the ability to resolve issues on their own. That, and the crucial ways self-service can impact customer support KPIs. How does content fuel ticket deflection?

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Self service Customer effort Engineering Chatbots 54

SmartAction

MAY 6, 2019

This is the third of a five-part blog series that outlines the Five Best Practices for AI Self-Service Without Compromise. Gartner predicts that customers soon will prefer using speech-driven interfaces to other forms of self-service when given a choice. Read Part 1 and Part 2 first!

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Self service Virtual Agent Best practices Contact Center 40

GetFeedback

MAY 17, 2018

So how is this innovation and growth affecting customer support as a whole? Zendesk explores the ins & outs of modern service in their latest report. 91% of consumers will use a self-service knowledge base if provided. The post How Modern Support Impacts Customer Satisfaction appeared first on Blog - GetFeedback.

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Morale Self service Surveys Customer effort 83

Mindtouch

AUGUST 21, 2019

A knowledge base is a self-serve repository of organized information that users can access through browse and search functions. Well-executed, a knowledge base can empower customer self-service and minimize inbound calls, thus promoting customer success. It’s available 24 hours a day, seven days a week.

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Management Self service Chief Customer Officer Chatbots 88

Mindtouch

APRIL 5, 2018

Chatbots are, and will remain, a big part of self-service customer support. For whatever reason—be it convenience or the rise of certain technologies—more and more people prefer chat for their self-service interactions. It requires a more comprehensive self-service strategy.

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Chatbots Self service Customer Support Customer effort 60

Mindtouch

MARCH 21, 2018

Without quick and easy access to relevant documentation and product help, the customer experience can suffer. This creates frustration, high customer effort , even product abandonment. Companies are increasingly placing product help at the forefront of their customer experience strategies.

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Self service Analytics Feedback Customer effort 59

Mindtouch

FEBRUARY 21, 2018

It’s very similar to the way traditional online self-service experiences begin. A Significant Self-service Opportunity. Remember, 75% of consumers will move to another channel when online self-service fails. Think about how many voice-assisted interactions begin: Alexa, how do I … ? Alexa…?

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