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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

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Mastering Customer Journey Mapping: Strategies for Success

Interaction Metrics

The discussion highlighted the synergy between scientific customer feedback and customer journey mapping, likening these two tools to the left foot and right foot of an effective CX strategy. Takeaways from the Customer Journey Mapping Roundtable Takeaway #1. Takeaway #3. Takeaway #4. Takeaway #5.

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Customer Journey Mapping Tips

Brad Cleveland Blog

One of the most popular arrows in the quiver of a customer experience professional is the customer journey map. There are countless ways … Continue reading → The post Customer Journey Mapping Tips appeared first on Brad Cleveland.

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How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.

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Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

Creation of a detailed Customer Journey Map that includes the emotions of the Customer at each moment. The typical journey map is usually insufficient. You must have a detailed map that has emotionally strategic goals plotted along the way. We call this type of map, Moment Mapping ®.

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5 Top Customer Service Articles For the Week of September 26, 2016

ShepHyken

Agencies Turning to ‘Customer Journey Maps’ to Tackle Service Woes by Nicole Ogrysko. Federal News Radio) As agencies begin to pay greater attention to customer service, more organizations are developing customer experience “journey maps” to help them better understand and respond to their constituents.

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Guest Blog: Is Your Contact Center Using the Right Customer Feedback Tool?

ShepHyken

Incredibly useful feedback can be gathered by watching your customers interact with your brand — hence, the popularity of customer journey mapping, which was rated #4 on CCW’s priority list for 2018, and predictive analytics, which uses past patterns to predict future actions and needs. appeared first on Shep Hyken.

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