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Mastering Customer Journey Mapping: Strategies for Success

Interaction Metrics

The discussion highlighted the synergy between scientific customer feedback and customer journey mapping, likening these two tools to the left foot and right foot of an effective CX strategy. Takeaways from the Customer Journey Mapping Roundtable Takeaway #1. Takeaway #3. Takeaway #4. Takeaway #5.

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Guest Blog: Is Your Contact Center Using the Right Customer Feedback Tool?

ShepHyken

The reasons are obvious: surveys help your business understand the emotional and psychological factors that drive customer behavior and affect your metrics. The post Guest Blog: Is Your Contact Center Using the Right Customer Feedback Tool? For more articles from Shep Hyken and his guest contributors go to customerserviceblog.com.

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Guest Blog: 4 Easy Ways to Achieve Difficult Customer Contact Goals

ShepHyken

By establishing metrics for factors like “time spent in the knowledge base,” “screens to resolution,” or “questions to authentication,” you will learn what agents experience when supporting customers. Using the journey map, analytics and voice of the customer data, identify the specific factors that drive satisfaction within each channel.

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Guest Blog: Rebuilding the Foundations of Customer Support in the New World of Software as a Service

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Boaz Amidor, shares four techniques that have striking, measurable results when it comes to the efficiency of the Customer Support Program of companies providing online and mobile customer support. ” Plot Out Customer Journeys. ” Plot Out Customer Journeys.

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There’s No Such Thing as a Perfect Journey Map

Nicereply

Rather than treating your customer journey map like a static resource or a museum piece, treat it as an active, living example of what your team is doing. It feels like, in the past year, customer journey mapping has become the hottest thing since sliced bread. It’s everywhere. Let’s dig deeper into why that is.

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Customer Experience ROI: How You Prove You Understand Customer Experience Strategy

Beyond Philosophy

However, the silver lining in the gloomy cloud, as Thompson puts it, is that these companies do see improvement in metrics like customer satisfaction ratings, increased revenue, lower costs, and more employee engagement than in the past. The metrics you choose should line up with your actions and the goals you are trying to meet.

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Hey! You Got Your Metrics in My Journey Map!

CX Journey

Image courtesy of Betty Crocker Recipes Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 11, 2015. At the time, I suppose they were two things that we traditionally didn’t believe went together (yea, right!) – a bit like how many think about metrics and journey maps.