Remove Brand ambassadors Remove Case Study Remove Customer advocacy
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How to Design and Track a Customer Account Journey for B2B?

SmartKarrot

Also, in an enterprise with multiple stakeholders, the post-sales B2B customer journey commences with the onboarding stage. This means you must perform customer advocacy to ensure that the existing customers become your brand ambassador and promote your brand. Then comes the adoption stage.

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Customer Success Is a Team Sport: Expert Guide to Playing It Well

SmartKarrot

While the onus of ensuring customer success falls on customer success teams, it is important to notice that all teams play an important part. Customer success teams are responsible for successful onboarding of the customers, reducing churn, increasing customer advocacy , and ensuring customer lifetime value increases.

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10 Best Ways to Use Video to Boost Customer Success

SmartKarrot

Look at this exemplary video by Basecamp that gives an overview of their software using a mini case study of how a company uses their product. Aside from this, you can also include videos in your email campaigns, website, and chat pop-ups to inform your customers about your new launches. To trigger Customer Advocacy.