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Also, in an enterprise with multiple stakeholders, the post-sales B2B customer journey commences with the onboarding stage. This means you must perform customeradvocacy to ensure that the existing customers become your brandambassador and promote your brand. Then comes the adoption stage.
While the onus of ensuring customer success falls on customer success teams, it is important to notice that all teams play an important part. Customer success teams are responsible for successful onboarding of the customers, reducing churn, increasing customeradvocacy , and ensuring customer lifetime value increases.
Look at this exemplary video by Basecamp that gives an overview of their software using a mini casestudy of how a company uses their product. Aside from this, you can also include videos in your email campaigns, website, and chat pop-ups to inform your customers about your new launches. To trigger CustomerAdvocacy.
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