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But from the SaaS customer’s perspective, pre-sales and post-sales experience are all part of the same experience of your brand, and both figure into the customer’s decision whether or not to renew their subscription of your product. CaseStudies. Make Each of Your Customer Journey Stages Count. Product webinars.
This means you must perform customer advocacy to ensure that the existing customers become your brandambassador and promote your brand. Now that you have taken a closer look at the B2B customer account journey in a multi-stakeholder organization, let us focus on the closing section of this write-up.
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