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That is how business in the SaaS world works. First and foremost being that happy and satisfied customers are the best brandambassadors for your company. That is the only reason one can have to purchase a SaaS product subscription. Request them to work with you on a casestudy. Bring out those notes.
Then we’ll break down how you can deliver value at each of your customer journey stages to promote higher customer retention and brand advocacy at the end of the process. The SaaS business model has transformed contemporary understanding of customer journey stages. Reviews and testimonials mentioning your brand. CaseStudies.
B2B SaaS companies must keep in mind that a new customer needs to be onboarded well to ensure they realize the product’s value. Marketing teams need to create casestudies that show customers how they can gain success. Your product is going to be your biggest brandambassador.
This means you must perform customer advocacy to ensure that the existing customers become your brandambassador and promote your brand. Word-of-mouth marketing can draw new customers to a brand and result from customer advocacy. Many people base their purchasing decisions on peer-to-peer success stories and casestudies.
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