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But from the SaaS customer’s perspective, pre-sales and post-sales experience are all part of the same experience of your brand, and both figure into the customer’s decision whether or not to renew their subscription of your product. CaseStudies. Email campaigns that are activated during the set-up stage of a free trial.
You can do this yourself or point him to a resource like a landing page or a casestudy that will do it for you. Upselling your product to Dan is nearly impossible. Take note and try to replicate that experience so that other customers can become your brandambassadors. Discount customer – Discount Dan.
Brandambassadors have used the Net Promoter Score (NPS) to get those answers for almost a decade. Strong scores could encourage you to take action in the form of upsell, cross-sell, and expansion campaigns , or by developing a customer casestudy or asking the customer to speak at an event.
This means you must perform customer advocacy to ensure that the existing customers become your brandambassador and promote your brand. Account managers do this by cross-selling or upselling more products to existing customers. Do not let your salespeople pressure current customers with upsells and cross-sells.
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