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No need to feel defeated, though: Certain trends are emerging that businesses should set a course to follow this year to vie for the number one spot. In fact, brands should be focusing less on their logos and products as the crux of their identities; the customer should be the number one brandambassador instead.
While this is of course a positive step, sentiment alone is unlikely to achieve the kind of customer experience many aspire to, or indeed help win market share. This means focusing on the employee experience first and foremost, ensuring the right skills and creating brandambassadors across every department. Set expectations.
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