Brand ambassadors Complaint resolution Customer Service 
CSM Magazine
FEBRUARY 14, 2020
In real terms, creation of a customer-centric culture has to be led from the top down, be joined-up and span the entire organization. This means focusing on the employee experience first and foremost, ensuring the right skills and creating brand ambassadors across every department. Set expectations.
Fonolo
JUNE 14, 2018
But instead of opponents, companies must increasingly consider the customer as the pivotal point for the success or failure of their business in 2018 and beyond. In fact, brands should be focusing less on their logos and products as the crux of their identities; the customer should be the number one brand ambassador instead.
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