Remove Brand ambassadors Remove Complaint resolution Remove Marketing
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CX Trends You Need to Watch in 2018 [White paper]

Fonolo

With a crowded online marketplace and so many variables at work (be they social media, evolving digital tools, emerging AI, employee turnover, cutbacks, or the increasingly discerning consumers in the global market), developing a workable strategy to engage with – and win over – the hearts of customers can seem impossible.

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The Five Building Blocks of Successful Customer Strategy

CSM Magazine

While this is of course a positive step, sentiment alone is unlikely to achieve the kind of customer experience many aspire to, or indeed help win market share. This means focusing on the employee experience first and foremost, ensuring the right skills and creating brand ambassadors across every department. Set expectations.