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Martin Ellingham, product director, Aptean Respond , looks at what makes a successful customer strategy in 2020, and defines the five most important building blocks necessary to deliver on it. But what are the most important aspects to consider when creating a strategy which consistently delivers and delights? Set expectations.
With a crowded online marketplace and so many variables at work (be they social media, evolving digital tools, emerging AI, employee turnover, cutbacks, or the increasingly discerning consumers in the global market), developing a workable strategy to engage with – and win over – the hearts of customers can seem impossible.
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