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In fact, brands should be focusing less on their logos and products as the crux of their identities; the customer should be the number one brandambassador instead. Offers valuable data on the customer experience including FAQs, peak times, complaintresolution timelines, and even purchasing habits.
With numerous studies showing that 2020 will see customer experience overtake price and product as the key brand differentiator for companies, it’s no wonder we’re seeing increased impetus and investment in this area. To ignore this is to miss an opportunity to learn and refine strategy going forward. Set expectations.
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