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Word-of-Mouth Marketing : Satisfied customers are more likely to recommend your brand to others. CustomerAdvocacy : Happy customers become brandambassadors. Drives Revenue Growth A superior customer experience can directly impact a companys bottom line.
Many customers also prefer reaching out to companies via social media channels. In fact, answering a complaint posted online can increase customeradvocacy by as much as 25%. On the other hand, failing to address a complaint on social media can decrease customeradvocacy by as much as 50%. Aircall’s Top Features.
Customer success teams are responsible for successful onboarding of the customers, reducing churn, increasing customeradvocacy , and ensuring customer lifetime value increases. But is the customer success team alone responsible for customer success? This is why customer success is a team sport.
An organization will come together and develop a shared sense of ownership between teams as a result of creating a customer journey because everyone in the business will be aware of what is necessary to provide the experiences that customers expect. You can foster a customer-centric culture by doing this.
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