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Also, in an enterprise with multiple stakeholders, the post-sales B2B customer journey commences with the onboarding stage. This means you must perform customeradvocacy to ensure that the existing customers become your brandambassador and promote your brand. Then comes the adoption stage.
While the onus of ensuring customer success falls on customer success teams, it is important to notice that all teams play an important part. Customer success teams are responsible for successful onboarding of the customers, reducing churn, increasing customeradvocacy , and ensuring customer lifetime value increases.
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