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Create training programs and professional development workshops. Educate your employees on exactly what your company stands for and how it differentiates from similar brands, products, or institutions. Don’t make the corporate brand and the personal brand compete. Building on Employee Perspective.
Acting as a brand advocate Customer service teams serve as brandambassadors, consistently representing the business’s image, voice, and tone in all interactions. Thus, every contact with the client must embody the brand’s values so the team can build trust. Conduct thorough interviews to assess their fit for the team.
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