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In fact, brands should be focusing less on their logos and products as the crux of their identities; the customer should be the number one brandambassador instead. But instead of opponents, companies must increasingly consider the customer as the pivotal point for the success or failure of their business in 2018 and beyond.
Crown the customer as your brandambassador. Provide the option for online self-service. If you require a deeper dive into ramping up your CX regimen, be sure to check out our recent whitepaper which gives a play-by-play of the CX trends for the year. WhitePaper: CX Trends You Need to Watch in 2018.
Doing” human interactions well in an increasingly self-service world will set you apart. This must be done thoughtfully, but AI represents great potential not just to improve self-service, but also optimize the use of your agents.”. WhitePaper: CX Trends You Need to Watch in 2018. The Need for Speed.
Create a knowledge base (blog articles, webinars, whitepapers, infographics, etc.) You can also add self-service tools. More important, you need to turn existing one into loyal brandambassadors. Customer education programs are not new. They are critical to your success. Bottom Line.
Articles, whitepapers, and e-books. A good customer service knowledge base: Meets Customer Expectations for Self-Service. Your customers, who routinely use search engines to find the answers to questions, expect you to provide similar experiences for your products or services. How-to instructions.
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