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In fact, brands should be focusing less on their logos and products as the crux of their identities; the customer should be the number one brandambassador instead. But instead of opponents, companies must increasingly consider the customer as the pivotal point for the success or failure of their business in 2018 and beyond.
Crown the customer as your brandambassador. Grow stronger with surveys: Make customer feedback surveys a bigger deal. If you require a deeper dive into ramping up your CX regimen, be sure to check out our recent whitepaper which gives a play-by-play of the CX trends for the year. Good luck levelling up!
The COVID-19 pandemic accelerated this existing trend: while the crisis was raging, a survey by Gartner revealed that 41% of employees expected to be more likely to work remotely at least some of the time after the pandemic, while a survey by Global Workplace Analytics showed that 77% of the workforce wanted to work from home (“WFH”) after it.
According to a Global Consumer Banking Survey by Ernst & Young, consumers want to trust and engage deeper with banks, lenders, and credit unions. Create a knowledge base (blog articles, webinars, whitepapers, infographics, etc.) People have less and less time to read newsletters and answer surveys. Bottom Line.
Articles, whitepapers, and e-books. But it can also benefit your company by helping create brandambassadors who are strong advocates of your products or services. An excellent way to gauge your knowledge base’s effectiveness is to include a one-question survey or have a chatbot ask if the article was helpful.
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