This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In fact, brands should be focusing less on their logos and products as the crux of their identities; the customer should be the number one brandambassador instead. But instead of opponents, companies must increasingly consider the customer as the pivotal point for the success or failure of their business in 2018 and beyond.
Crown the customer as your brandambassador. If you require a deeper dive into ramping up your CX regimen, be sure to check out our recent whitepaper which gives a play-by-play of the CX trends for the year. WhitePaper: CX Trends You Need to Watch in 2018. Respond to customer requests in real time.
As brandambassadors, happy and empowered agent will make a real impact on the bottom line: happy employees are 31% more productive (Harvard/MIT study), while 90% of consumers are likely to stay loyal after a positive call center experience ( 2020 CallMiner Churn Index ). Want to know more about the evolution of contact centers ?
With that enlightened perspective, companies would likely spend more on training and engaging their agents, and investing in tools to help them become stronger brandambassadors.”. WhitePaper: CX Trends You Need to Watch in 2018. Learn more about Bruce here and here. Learn more about Shai and Fonolo here and here.
Create a knowledge base (blog articles, webinars, whitepapers, infographics, etc.) More important, you need to turn existing one into loyal brandambassadors. Teaching is one of the most consistent and powerful methods of keeping people close. Customer education programs are not new. They are critical to your success.
Articles, whitepapers, and e-books. But it can also benefit your company by helping create brandambassadors who are strong advocates of your products or services. Your knowledge base can include : Quick-start guides. How-to instructions. Product specifications. Video demonstrations or tutorials. Infographics.
We organize all of the trending information in your field so you don't have to. Join 34,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content