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By breaking down silos and integrating data from various touchpoints, Unified CXM enables businesses to meet customers where they are and anticipate their needs effectively. It ensures consistency in content, purpose, and branding across online, in-store, phone, and other engagement channels. Implementing Unified CXM 1.
Whether through phone, email, chat, or social media, customers demand consistent, high-quality support. This is where omni-channelsupport becomes essential. Unlike traditional multichannel support, which treats each channel independently, omni-channelstrategies focus on creating a seamless journey for the customer.
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