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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Value Creation, Communication & Management. Marketing is primarily a value communicator, rather than a value creator, deliverer, or manager. Value creation occurs through Engineering, Manufacturing, and/or Operations. Sixth, coordinate all managers of customer experience efforts across the company.

article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Value Creation, Communication & Management. Marketing is primarily a value communicator, rather than a value creator, deliverer, or manager. Value creation occurs through Engineering, Manufacturing, and/or Operations. Sixth, coordinate all managers of customer experience efforts across the company.