Calibration Engineering Sales Strategic Value 
ClearAction
MAY 29, 2016
Value Creation, Communication & Management. Marketing is primarily a value communicator, rather than a value creator, deliverer, or manager. Value creation occurs through Engineering, Manufacturing, and/or Operations. Some companies have a mixed seating arrangement among Marketing and Sales and Service.
ClearAction
MAY 29, 2016
Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. Value Creation, Communication & Management. Marketing is primarily a value communicator, rather than a value creator, deliverer, or manager. It all depends on motives and perspective.
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