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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

Value Creation, Communication & Management. Marketing is primarily a value communicator, rather than a value creator, deliverer, or manager. Value creation occurs through Engineering, Manufacturing, and/or Operations. Help them compare notes, calibrate cadences, establish continuity and drive synergies.

Marketing 97
Marketing Customer Experience Chief Customer Officer Calibration 97
article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

MAY 29, 2016

Value Creation, Communication & Management. Marketing is primarily a value communicator, rather than a value creator, deliverer, or manager. Value creation occurs through Engineering, Manufacturing, and/or Operations. Help them compare notes, calibrate cadences, establish continuity and drive synergies.

Marketing 67
Marketing Customer Experience Chief Customer Officer Calibration 67
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