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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Help them compare notes, calibrate cadences, establish continuity and drive synergies.

article thumbnail

Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Help them compare notes, calibrate cadences, establish continuity and drive synergies.