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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer success managers, predictive analytics , content marketing, and digital marketing can educate customers in the right ways at the right times, from their viewpoint. Therefore, executives should be ensuring superior customer value cumulatively across the customer life cycle. Value Creation, Communication & Management.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings. Therefore, executives should be ensuring superior customer value cumulatively across the customer life cycle.