Emotions Drive Spending, But Do You Know Which Ones Drive the Most?
Beyond Philosophy
MAY 8, 2019
From our research that we did with London Business School, these emotions drive short-term spend. So, in other words, when your customers feel these, you can get blips of improvement in your “value” metrics. The next level up from that is what we call the Recommendation Cluster. Well, that requires resources.
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