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Every customerjourneymap is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. the part where we continue to strengthen our bonds with our customers well into the future. Loyalty – The story continues…forever?
Increase customer retention and adoption rates by conducting on-site visits, regular check-in calls, monitoring and completing CTAs, developing success plans. Responsible for customer references, casestudies and testimonials for the portfolio of customers. Conduct periodic customer health-checks.
Also, in an enterprise with multiple stakeholders, the post-sales B2B customerjourney commences with the onboarding stage. This means you must perform customeradvocacy to ensure that the existing customers become your brand ambassador and promote your brand. After excellent CX comes customeradvocacy.
They do that by referring to the marketing and sales materials such as casestudies, reviews, and testimonials. When you see a strong customer success leader who wreathes a stern connection with the cross-departments as well, there is a warm path to product development.
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