Case Study Customer centricity Journey mapping 
Beyond Philosophy
OCTOBER 11, 2019
Laverty persisted as he saw that Customer Experience would be the differentiator in the marketplace. He asked, “How is this going to impact our customers?” It was part of his strategy to enforce the customer-centric mindset at the company and help the team get used to identifying as the customer and seeing it from their vantage point.
Real Blue Sky
MAY 31, 2023
The Key to Unveiling Hidden Opportunities and Improving the Customer Experience Have you ever wondered what it’s like for a customer to do business with your brand? Quite simply, customer journey mapping is the journey our customers take when trying to do business with us. So, there you have it.
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ShepHyken
SEPTEMBER 27, 2021
Just as you want the customer to experience an easy process and system when they do business with you, the same applies to your employees. 5 Ways to Make Your Customer the Hero on Social Media by Chris Kim. (PR And it’s more fun this way, isn’t it?). Hyper-personalization: the Next Great CX Disruption by Chris Bauserman.
Real Blue Sky
MAY 31, 2023
The Key to Unveiling Hidden Opportunities and Improving the Customer Experience Have you ever wondered what it’s like for a customer to do business with your brand? Quite simply, customer journey mapping is the journey our customers take when trying to do business with us. So, there you have it.
Real Blue Sky
MAY 31, 2023
The Key to Unveiling Hidden Opportunities and Improving the Customer Experience Have you ever wondered what it’s like for a customer to do business with your brand? Quite simply, customer journey mapping is the journey our customers take when trying to do business with us. So, there you have it.
ClearAction
DECEMBER 11, 2018
She pointed out that Marketing Communications is unfortunately the typical focus of customer journey maps and customer-centric marketing. And the final part of this case study describes how Hootsuite increases Marketing impact by making use of these insights across all of Marketing’s functional areas.).
Russel Lolacher
JUNE 15, 2021
Much of that advice is a mix of score keeping; being more human and less of a dick; building relationships that matter; solving customer problems; leading with empathy; etc. There are some great brains out there that break all this down into case studies and tactics that leaders can really use to better serve their customers.
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