Totango

AUGUST 11, 2022

Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Online brand advocacy.

SaaS 110

SaaS Journey mapping B2B Upselling 110

ChurnZero

JULY 9, 2020

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. They have loyal followings and student-customers who proudly display their certifications on LinkedIn to not only show off their product proficiency, but also their brand affiliation. .

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

CSM Practice

MAY 28, 2020

What is the average Customer Success Manager Salary? More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. What Is the Best Customer Success Manager Salary Plan? Designing the Perfect Variable Customer Success Manager Salary Plan.

Best practices 126

Best practices Management SaaS Metrics 126

ChurnZero

JANUARY 26, 2022

Improving Customer Retention and Account Management with the ChurnZero and HubSpot Integration. With a dashboard that shows customer health and the opportunity to automate alerts, teams can improve customer retention rates exponentially. Reducing churn is at the forefront of all marketers’ minds. About the author.

Customer retention 97

Customer retention Chief Customer Officer Accountability SaaS 97

ChurnZero

JULY 19, 2022

Many businesses start their relationship with potential long-term customers with free trials for their product or services. SaaS companies, however, have more to lose than your local grocery store if those customers don’t sign up for more. We’ll focus on Customer Success, process optimization, and personalization. .

SaaS 52

SaaS Feedback Personalization Upselling 52

Amity

JUNE 11, 2018

If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. Infrastructure Considerations.

Customer retention 91

Customer retention Strategic Value SaaS Sales 91

LiveChat

JANUARY 3, 2019

The first post on our list is the LiveChat case study about the long way to reach 100k unique views on our blog. Shopify customer service – best practices to implement in your business. Another case study on my list comes from Mateusz, LiveChat Marketplace Specialist and my office neighbor.

Chatbots 59

Chatbots B2B SaaS B2C 59

Amity

MARCH 27, 2017

SaaS Tattler Issues 102: Empowering One Another - Marketing and Customer Success. We often talk about Sales and Customer Success alignment, but there are endless opportunities for Marketing to work with Customer Success at different customer lifecycle stages. • 8 Tips For Creating a Great Case Study.

Marketing 52

Marketing SaaS Education Customer retention 52

Amity

DECEMBER 22, 2014

If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. First start by examining how sales has prioritized and segmented customers.

SaaS 64

SaaS Customer retention Strategic Value Sales 64

ClientSuccess

NOVEMBER 26, 2018

While many customer success managers (CSMs) are well-versed in the day-to-day activation and implementation conversations with customers, introducing them to additional services, turning them into advocates, and having upsell conversations, their customer marketing strategies and results can often fall short.

Marketing 56

Marketing Upselling SaaS Customer retention 56

Totango

MARCH 2, 2021

Then we’ll break down how you can deliver value at each of your customer journey stages to promote higher customer retention and brand advocacy at the end of the process. Mapping the Stages of Today’s Customer Journey. The SaaS business model has transformed contemporary understanding of customer journey stages.

Upselling 63

Upselling SaaS Brand ambassadors Sales 63

ChurnZero

JANUARY 26, 2022

82% of marketers say that “active customer retention” is one of the most important objectives for their CRM team , leading many Marketing and Customer Success team members to seek out new ways to understand customer pain points and improve the customer experience.

Customer retention 52

Customer retention Chief Customer Officer SaaS Accountability 52

CustomerSuccessBox

MAY 18, 2022

Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! A dedicated AI-powered customer success platform aiding SaaS firms to onboard, retain, upsell and drive MRR. If you are someone working in a SaaS startup, this blog has excellent thoughts to share with you. 16 Ventures.

SaaS 52

SaaS Upselling Education Customer retention 52

CustomerSuccessBox

MARCH 10, 2022

So those businesses that believe to offer customer satisfaction, are likely to have loyal customers, repeat purchases, higher customer retention rates, and buyers who try newer products. In order to do so, you need to roll out NPS and customer satisfaction surveys and collect the reviews. But hold that thought!

Management 52

Management Customer retention SaaS Customer advocacy 52

Amity

JULY 22, 2016

If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. Infrastructure Considerations.

Customer retention 57

Customer retention Strategic Value SaaS Sales 57

Education Services Group

SEPTEMBER 29, 2020

Case studies. Without the involvement of Customer Success, sales will likely be resorting to the same select few case studies you’ve been using for years. It’s worth noting that case studies will often highlight new use cases for your product or service that you may not have otherwise known.

Sales 52

Sales Benchmark B2B SaaS 52

SmartKarrot

APRIL 15, 2022

We have stressed it time and again – customer retention is key to the growth of a business! Good customer retention rate = product/market fit. It also means increased customer lifetime value, increased revenue, lower customer acquisition cost , and higher average order value. What makes it a must-read.

Customer retention 19

Customer retention CRM SaaS Customer centricity 19

aircall

MARCH 27, 2017

This journey begins right before a prospective customer becomes aware of your brand and goes beyond the point of purchase. Customer retention and the mitigation of customer churn are crucial concerns businesses can’t afford to ignore. Challenges of plotting a customer journey map.

Journey mapping 82

Journey mapping Accountability Customer retention Morale 82

CustomerSuccessBox

JULY 29, 2020

According to James this is the first time Customer Success (CS) has come into the spotlight and hence it a perfect opportunity for the CS community to shine and make an impact. Due to the pandemic, smart companies are focussing on customer retention and revenue retention as customer acquisition is hard now.

Upselling 52

Upselling Metrics SaaS APIs 52

CustomerSuccessBox

DECEMBER 27, 2021

TTV is one of the least valued metrics in SaaS. If you fail to deliver early value, be prepared to find your customers leaving for alternatives. However, you need to always shorten this TTV as it’s usually easier for the customer to switch to alternatives. This increases customer satisfaction and solidifies customer retention.

Metrics 52

Metrics SaaS Best practices Customer retention 52

Education Services Group

JUNE 29, 2019

In fact, Frederick Reichheld of Bain & Company (inventor of the Net Promoter Score) has shown through research that increasing customer retention rates by just five percent can boost profits anywhere from 25 to 95 percent. Renewal Is the Core of SaaS.

SaaS 40

SaaS Upselling Customer retention B2B 40

Nicereply

DECEMBER 7, 2022

Successful customer relations go beyond just getting customers up and running; it’s about ensuring they are happy and continue to be a valuable part of your business over the long term. In this post, we’ll share tips for developing a strong customer success team to help you improve customer retention and lifecycle.

SaaS 52

SaaS Morale Feedback Education 52

Education Services Group

JUNE 12, 2018

A Director at a successful SaaS company recently approached me about the role of marketing in customer success. This leader understood that the marketing team was a valuable resource when developing customer-facing communications but wanted more. Customers expect proactive engagement from the point of sale forward.

Marketing 53

Marketing Education SaaS Sales 53

JustCall

APRIL 5, 2023

When implemented correctly, CSM can: Preserve and increase a company’s revenue Increase customer advocacy Drive profitability as well as growth More importantly, customer success software can seamlessly integrate with your company’s existing CRM/help desk/social media management software to provide an in-depth view of the customer.

Management 52

Management CRM Customer retention Analytics 52

LiveChat

DECEMBER 18, 2018

Customers reactions when we reach out on chat. Reaching out to customers is not a part of my daily tasks, but from time to time I also have a business to discuss with them. For example, when I create a case study with our customer and I need a fast response, I choose a chat instead of an email. Let us know!

Upselling 58

Upselling SaaS Feedback Personalization 58

ChurnZero

DECEMBER 20, 2019

By focusing efforts on retaining active users by iterating their existing services based on rich customer data, companies will have more opportunities to engage, upsell , and ultimately scale. . . Jay Nathan , Founder & Managing Partner, Customer Imperative . I’ve already seen this take place among my current customers. .

Chief Customer Officer 61

Chief Customer Officer Sales SaaS Customer centricity 61

Education Services Group

NOVEMBER 25, 2019

Every customer has specific goals when they sign on with your company — increasing efficiency, saving money, scaling their operations — whatever it may be, the CSM’s job is to make sure that that your product helps them achieve it. From the CSM’s perspective, Customer Success is paramount.

Accountability 59

Accountability Management Upselling Sales 59

Talkdesk

JUNE 1, 2016

JASON : I’ve invested in 21 SaaS companies. JOHN : Customer retention is important in itself, but it is also valuable because your customer base can lead to almost a second wave of acquisition. The later adopters want to see case studies and to see that it really works. We’re long-term oriented.

Customer centricity 40

Customer centricity Marketing B2C Benchmark 40

CustomerSuccessBox

JULY 19, 2022

Successful SaaS companies grow in two ways: by acquiring new customers and by retaining existing customers (i.e., Renewing customers contribute significantly to your annual recurring revenue (ARR), which is an important part of the revenue stream that allows businesses to predict and strategize their internal investments.

Upselling 52

Upselling SaaS Best practices B2B 52

ChurnZero

SEPTEMBER 20, 2019

Sometimes they think they you’re just out for marketing or a case study kind of thing and sometimes they get a little shy of sharing that information. Q: Creating an individual lifecycle for each customer seems like a lot of effort. Is SaaS Customer Retention More Important that Acquisition?

Journey mapping 66

Journey mapping Marketing Customer retention Sales 66

ClientSuccess

JULY 16, 2021

But, if you don’t have a Customer Success Platform right now, that’s ok, consider using a BI platform like Tableau or Domo.or, just consider starting simple by building your Health Score in Excel, which can still be very powerful and helpful for you. The ability to do this quickly should increase customer retention.

Construction 52

Construction Metrics Customer retention Surveys 52

Education Services Group

MAY 11, 2018

Folks who know that to improve their bottom lines they need higher touch engagement with their customers — but don’t have the resources to make that a reality. One case study showed that even just a minor increase in human-touch engagement resulted in increased customer software subscription renewals.

Journey mapping 40

Journey mapping Best practices Upselling outsourcing 40

Education Services Group

FEBRUARY 19, 2019

Time to value, usually shortened as TTV, is the amount of time between when a customer takes an action (makes the purchase) and when they see the value of that action (uses the product in a meaningful way). Your customer’s TTV varies, depending on your product or the service. Case Studies. Long Time To Value.

SaaS 40

SaaS Accountability Sales Metrics 40

Education Services Group

FEBRUARY 5, 2019

When your customers decide to begin a relationship with your business, you are both embarking on a path in which you are responsible for delivering on the promises that your marketing and sales teams made.

Education 45

Education Upselling Marketing SaaS 45

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products. #1

SaaS 12

SaaS Marketing Upselling Best practices 12

SmartKarrot

JANUARY 15, 2021

The Success mission relies on understanding customers and guiding them toward meeting or exceeding their explicit and implicit expectations. Let’s use a case study to explore both the benefits of smooth coordination and how to identify areas requiring collaboration. Conduct a Customer Interaction Audit.

SaaS 19

SaaS CRM Transportation Accountability 19

Education Services Group

FEBRUARY 5, 2019

When your customers decide to begin a relationship with your business, you are both embarking on a path in which you are responsible for delivering on the promises that your marketing and sales teams made.

Education 40

Education Upselling Marketing SaaS 40