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5 Investment Considerations for Customer Success

Amity

Experience shows that we often overestimate the time customers can afford to spend on a platform and underestimate the complexity of deployment and operations in the customer’s environment. Foundational Customers: These customers are smaller in revenue and strategic value.

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Macy’s Retail Experience Risk: The Billion Dollar Lesson

The Petrova Experience

And, most significantly, when a customer reaches out to Macy’s – the brand they know, trust, and assume they have been interacting with directly – customer support does not know how to help. In some cases, customer support cannot access any information about the order at all.

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Investment Considerations for Customer Success

Amity

Experience shows that we often overestimate the time customers can afford to spend on a platform and underestimate the complexity of deployment and operations in the customer’s environment. Initially, startup sales and customer support organizations usually spend a great deal of time to achieve this balance to make a customer happy.

SaaS 64
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5 Investment Considerations for Customer Success

Amity

Experience shows that we often overestimate the time customers can afford to spend on a platform and underestimate the complexity of deployment and operations in the customer’s environment. Foundational Customers: These customers are smaller in revenue and strategic value.

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Top 8 SaaS Account Management Best Practices

SmartKarrot

Start by identifying customers who contribute a significant amount of revenue to your portfolio, or have significant growth potential, or have some other significant strategic value (live case study in specific vertical, huge brand logo etc.) 2 Focus on Customer Success. 5 Build Stickiness.