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CCNG recently spoke with Bob Azman about his contributions in the latest collection of insights from CX leaders included in the book Customer Experience 3. Customer Experience 3 is the third in a series of books that are a collection of the best and most innovative ideas of customer experience professionals from around the globe.
Recently, I had the opportunity to sit down with Mindy Lentz, Director of CustomerCare at Hilton, to discuss the crazy world of travel today. In this episode, Mindy shared stories of the travel chaos.but more importantly, how it affects the Hilton agents.
If your organization is focused on your customer, listen to them. Start with your customers’ voices and the friction points they articulate on calls, surveys, and social media. An accurate polaroid photo of your department is the hardest part of customer experience delivery. Last, but very much not least, ask CCNG.
Regularly collecting and analyzing data from your all of your customer touch points will help you 1) understand and fix process failures; 2) measure the impact of changes; 3) maintain focus on the areas that have the highest impact to your business. Customers are time-starved, so surveys may soon be a thing of the past.
Bad customer service is our new normal? In the latest “National Customer Rage Survey” conducted by the CustomerCare Measurement and Consulting organization, a whopping 74% of consumers said they had experienced a product or service problem in the past year, up from 66% in 2020. Nope, not on my watch.
For example, engagement among customer service agents is demanding due to the one-to-one nature of customercare, the continuous flow of customer interactions and the lack of physical mobility due to reliance on screen-based support systems. A 2021 Gallup survey found that a mere 23% of U.S.
I hesitantly agreed to hold large group meetings twice monthly, and we surveyed the broader group before we launched the new meeting cadence and again after some time to see if the increased frequency was having the desired effect. Those monthly meetings took a long time for me to plan, as well-executed virtual meetings usually do.
These metrics are also important to drive internal support for your customer engagement and loyalty programs. Customer Feedback as a Tool for Improvement Customer feedback, whether it's through surveys, reviews, or social media, can provide valuable insights into how well your emotional connection strategies are resonating with your audience.
of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage. Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. (Acquia, 2019) 78.5%
Surveying employees twice a year isn’t a dynamic way of measuring true employee engagement. Include a once-a-week survey, or utilize a discussion board for comments on each pilot program. Vicki Brackett is a contact center industry veteran, a long time CCNG member and regular contributor in member programs and events.
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