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The global pandemic has forever altered customer behavior. A significant opportunity now exists for businesses to expand digital offerings, improve the digital channel experience, and reduce customereffort. Low customereffort drives brand loyalty and reduces cost. She is a long-time CCNG member and contributor.
Because each one in its own way increases efficiency and decreases customereffort. But what about customereffort? Studies show that the majority of customers would rather have an effortless experience than a delightful one (CCIQ). Chatbots, Omnichannel and Cloud are three top trends for contact centers.
That means operational metrics like Average Speed of Answer (ASA), Average Handle Time (AHT), and FCR prove to focus on controlling costs instead of ensuring overall customer satisfaction. What key metrics should call centers measure for voice, chat, email, and SMS?
(Temkin, 2017) 83% of customers would trust recommendations from the people they know: colleagues, family, friends, etc. London School of Economics, 2005) CustomerEffort Score Is CES worth your attention? and 66% would trust other consumer opinions posted online. Short answer: YES!
RPA is also being utilized to ensure every interested prospect ultimately becomes a customer. Leveraging this technology to reduce customereffort and troubleshooting system issues is playing an important role in expanding customer bases while also keeping potential customers from choosing a competitor.
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