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Big Controversy: Should We Stop All Certification Now? Join the Debateā€¦

Beyond Philosophy

Instead of starting with a clear Customer Experience vision and working back from there, they add technology to make up for its lack. . Few companies have a Chief Customer Officer. Marketing people don’t know the right approach to creating a customer-centered experience. Subscribe today right here.

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Understanding the Joint Success Plan: A Tool for Outcome-Based Customer Success Management

ChurnZero

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

We have received 31 answers from 31 recognised thought leaders, consultants and great doers from all over the world across industries. As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. Why did you give that score?

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The CCO Job Description Not to Use

Education Services Group

Raise your hand if youā€™ve ever read a job description like this: Weā€™re hiring a Chief Customer Officer! That understanding offers companies the opportunity to expand the concept of customer-centricity and takes it into the realm of work, details, effort, emotion, and measurement.

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Customer Experience + Marketing: Proā€™s & Conā€™s

ClearAction

Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole. Customers want what they buy to be easy and nice to discover and get and use. 10 Ways Marketing Operations Creates Value.

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Can You Change Your Member Experience During These Challenging Times?

inmoment

Participants received exercise DVDs and resistance bands, food scales, and other weight loss support items. In her book Chief Customer Officer , Jeanne Bliss talks about how cross-functional teams will often build ā€œthree-hump camels.ā€ Question #3: Do You Know Who Owns the Member Experience?

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

At ChurnZero, we created our Admin Academy ā€“ a series of live, recurring webinars ā€“ to give customers the knowledge and skills they need to configure ChurnZero. After each instruction-based webinar, customers have a 1:1 consultation with their Customer Success Manager.

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