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Imagine if Every Company had a Chief Customer Officer

Beyond Philosophy

In this series, professionals debate the state – and future – of their industry. Now, I propose they make a little more room for the latest addition to the leadership: The Chief Customer Officer (CCO). Now, I propose they make a little more room for the latest addition to the leadership: The Chief Customer Officer (CCO).

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. In fact, as we become more and more accustomed to shopping around for the best deal online, customers are likely to shop around for loyalty programs too, ditching one program for another if it offers better perks.

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How Can Your Company and Customers Profit Most from Higher Employee Commitment?

Beyond Philosophy

They are key stakeholders in value delivery and brand/supplier success, and they frequently represent the difference between positive and negative experiences and whether customers stay or go. Industrial psychologists and organizational behaviorists have been studying employee satisfaction for more than 30 years.

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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

Manu Steijaert, McDonald’s Executive Vice President and Global Chief Customer Officer. McDonald’s Corporation has appointed Manu Steijaert, a McDonald’s veteran, as its first Global Chief Customer Officer. He will be leading a new Customer Experience team.

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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

We know from industry research and personal experience that despite all the attention on it, Customer Experience is either stagnating or not getting the results CEO’s desire. They say since the industry has some inherent experience lows shared by all the players, it’s not worth the investment. Subscribe today right here.

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50 Customer Service Experts You Should Be Following (even if you’re not on Twitter)

Nicereply

Customer Service Experts, Writers, Consultants, and Influencers. Mathew Patterson – Customer Service Evangelist at HelpScout. Blake Morgan – Influencer, Customer Experience Consultant and all around smart lady, Blake’s been sharing her knowledge as a Forbes contributor for years, host of The Modern Customer Podcast.