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As businesses are thrust into uncharted territory, figuring out how to navigate customerretention strategies to minimize churn will determine their survival. For those who were unable to attend or would like a session refresher, below are the top takeaways for crafting your customerretention game plan. .
Chief Marketing Officers measure the purple metrics shown below about what happened in the market : customer acquisition cost, margin expansion, sales velocity, customerretention, recurring revenue, expanded purchases, and referral revenue. These metrics are about what customers will soon experience.
One piece missing from this image is the addition of "And the moral of the story is." there was a company that was losing employees, customers and, ultimately, money. they hired a ChiefCustomerOfficer and a Chief People Officer. The moral of the story is. at the end. So, imagine if you will.
She is known globally for transforming businesses to earn customer-driven growth. A 5-time ChiefCustomerOfficer and coach to over 20,000 leaders, her practices are field-tested and proven. She is often quoted in industry journals on leading morale, employee engagement, customer experience, and teamwork.
You can include relevant blog content as well as more customer-specific content, such as product updates and tip and tricks. At ChurnZero, we recently introduced a Q&A column featuring our own ChiefCustomerOfficer that provides advice on common customer challenges.
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