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What is a chief customer officer?

ChurnZero

Does your company have a chief customer officer (CCO)? Would your business benefit from appointing a chief customer officer ? Definition of a chief customer officer. What is a chief customer officer ? Chief customer officer job description.

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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.

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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

Manu Steijaert, McDonald’s Executive Vice President and Global Chief Customer Officer. McDonald’s Corporation has appointed Manu Steijaert, a McDonald’s veteran, as its first Global Chief Customer Officer. He will be leading a new Customer Experience team.

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Top 4 Metrics Chief Customer Officers (CCOs) Must Know

ChurnZero

To avoid these perilous potholes and hone your focus, we asked ChurnZero’s CCO Abby Hammer about the Customer Success metrics she cares most about and why. Definition: Net Revenue Retention (NRR) calculates total revenue (including expansion) minus revenue churn (contract expirations, cancelations, or downgrades). Net Promoter Score®.

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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

Mead begins his position by defining Customer Experience. Through the lens of the contact center space, his definition focuses on the Customer Service part of Customer Experience. Customers, Mead says, want information, and the organization they contact to own their issue and help them get the information.

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CX ROI Metrics Roadmap

ClearAction

Chief Marketing Officers measure the purple metrics shown below about what happened in the market : customer acquisition cost, margin expansion, sales velocity, customer retention, recurring revenue, expanded purchases, and referral revenue. Chief Customer Officers measure the gold, blue, and silver metrics shown above.

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Do you have a definite customer success organization structure?

CustomerSuccessBox

For Large Enterprises: As the company grows, both the VP of Customer Success and VP of Sales can report to the Chief Revenue Officer (CRO). Soon, the CCO (Chief Customer Officer) post is also going to become common as more SaaS companies reach the status of billion dollar companies.