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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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The Role of a Chief Customer Officer

Totango

The role of a Chief Customer Officer (CCO) is a fairly new addition to the C-suite, but it has been on the rise over the past several years as companies are better understanding the importance of creating a customer-centric culture within their organizations. What Does a Chief Customer Officer Do?

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8 Ways to Tell Whether Your CEO Supports You

Beyond Philosophy

Many think your job is to fix the process so Customers are happier, but the process is only a part of their experience. If they don’t recognize that, you must have to educate them on what the Customer Experience entails. Many times Customer Experience is a goal, but it isn’t tied into incentives for performance.

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Guest Blog: Impact of Technological Advancements on Consumer Behavior

ShepHyken

This implies we blossom with being dynamic and educated on the web, and ExactTarget Marketing content confirmed this from a research they did, whereby 91% of purchasers demonstrated that access to content across all gadgets was imperative. Are you doing what’s necessary to use innovation and handle the educated customer?

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What is a chief customer officer? [definition, responsibilities, characteristics]

ChurnZero

A chief customer officer (CCO) is an operational role responsible for all customer-facing activity post-sale. This often includes leading implementation, customer success and customer support teams. A chief customer officer is usually responsible for everything that happens post-sale.

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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

Instead of starting with a clear Customer Experience vision and working back from there, they add technology to make up for its lack. . Few companies have a Chief Customer Officer. Marketing people don’t know the right approach to creating a customer-centered experience.

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ChurnZero’s 10 Customer Success Leaders to Watch in 2021

ChurnZero

With their visibility elevated, Customer Success leaders stepped up to carry the weight of their fellow revenue-driven teams and prove their value within the broader organization. With Customer Success demand at an all-time high, we expect to see more of its leaders join the executive ranks in the coming months and years.