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The Role of a Chief Customer Officer

Totango

The role of a Chief Customer Officer (CCO) is a fairly new addition to the C-suite, but it has been on the rise over the past several years as companies are better understanding the importance of creating a customer-centric culture within their organizations. What Does a Chief Customer Officer Do?

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,

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10 Questions New Chief Customer Officers Must Ask Themselves

SmartKarrot

Congratulations on becoming the new chief customer officer of the organization. The biggest challenge you will face as the new chief customer officer is that the customer situation has shifted dramatically in the last couple of years. Questions the new chief customer officer must ask themselves.

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How to Become the Chief Customer Officer (CCO)? A Guide for CS Professionals

SmartKarrot

With the continuous evolution of the CX domain on the bottom line, a new role has emerged to assist enterprises in setting up the next level of CX expectations – the Chief Customer Officer (CCO). But the question is still: What exactly do CCOs (Chief Customer Officer) in this relatively new executive position do?

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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

Instead of starting with a clear Customer Experience vision and working back from there, they add technology to make up for its lack. . Few companies have a Chief Customer Officer. Marketing people don’t know the right approach to creating a customer-centered experience.

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ChurnZero’s 10 Customer Success Leaders to Watch in 2022

ChurnZero

Our recent Customer Success Leadership Study showed that 61% of respondents reported a Vice President and above as being the highest leader in their Customer Success organization in 2021 – an increase of 7% from the previous year. This is in part due to a rise in the standing of the Chief Customer Officer role.

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Guest Blog: Impact of Technological Advancements on Consumer Behavior

ShepHyken

This implies we blossom with being dynamic and educated on the web, and ExactTarget Marketing content confirmed this from a research they did, whereby 91% of purchasers demonstrated that access to content across all gadgets was imperative. Are you doing what’s necessary to use innovation and handle the educated customer?