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Value Creation, Communication & Management. Marketing is primarily a value communicator, rather than a value creator, deliverer, or manager. Value creation occurs through Engineering, Manufacturing, and/or Operations. Eighth, bridge silos across organizations, channels, systems, data, vision, and execution.
Value Creation, Communication & Management. Marketing is primarily a value communicator, rather than a value creator, deliverer, or manager. Value creation occurs through Engineering, Manufacturing, and/or Operations. Eighth, bridge silos across organizations, channels, systems, data, vision, and execution.
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